AI Transparency
We believe artificial intelligence should be used openly, creatively, and responsibly.
This notice explains how AI is used in the visual, interactive, and media content on this website. It is provided in line with the transparency principles set out in Article 50 of the EU AI Act, Regulation (EU) 2024/1689, concerning AI-generated and AI-modified synthetic media.
We are a small business specializing in artificial intelligence, and AI is naturally part of our services, workflows, and visual identity. Some of the content on this website is created entirely by us, using tools such as Canva, design software, photography, videography, and our own content production equipment. In addition, some materials on this website are created or enhanced with the assistance of artificial intelligence.
AI may be used on this website in the following ways.
Infographics and videos
Some infographics, animations, and videos may be created or enhanced with the help of generative AI. These materials are designed, directed, reviewed, and published by a human.
Interactive visuals
Some interactive visual elements are concepted, designed, and directed by a human, but built with AI assistance. AI may be used to support coding, structure, layout, interaction logic, or visual implementation.
Atmospheric images
Some atmospheric or illustrative images may be generated using AI. These images are used to support the visual identity, mood, and educational style of the website.
Edited portraits and personal photos
Some personal photos may be digitally edited or enhanced with AI-assisted tools. This may include, for example, iridescent color effects, stylized lighting, modified backgrounds, or adjusted accessories that would be difficult to produce in the original setting.
Digitally generated likenesses
Some images may be created using a custom AI-generated likeness of the entrepreneur. This means that reference images of the real person have been used to generate new visual representations of the same person, for example in a polished studio-style setting instead of a home environment.
These images are not intended to mislead viewers or to suggest events, settings, or circumstances that did not exist. They are used to create a coherent visual identity and to achieve a professional quality level that would otherwise be difficult for a small business to produce.
We remain responsible for the content we publish. AI is used as a creative and technical tool, but final editorial decisions, publication choices, and the overall presentation of this website are made by humans.